Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

There were 46 events on the PGA Tour in 2025, and over half of them were won by the same brand of golf ball. It's easy to ...

In any change to the Rules of Golf that involves golf balls, there is one company that has the most to win or lose: Titleist. It is the brand most associated with golf balls and has dominated sales in ...

Specs: Two-piece, ionomer-covered golf balls. Available in white, yellow (March) and matte red (May). Available: Jan. 24 Who They’re For: Golfers who want more distance from a budget-friendly ball.

Titleist's Pro V1 and Pro V1x may be the most popular models on the professional circuits, but four exclusive models are also being used at Royal Birkdale this week ...

Our high-handicap players' average driver swing speeds run the gamut from the 80s to high 110s. As a result, the driver heads that best fit their games are also a bit all over the map. Johnny Wunder ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

The center — the core — of the golf ball universe is Titleist’s dedicated research and development building at Acushnet HQ in Fairhaven, Mass. It has two main areas: In the front are offices and in ...

In March 2026, Cameron Young claimed The Players Championship, with the American carrying on his stellar run of form from the end of 2025. A Titleist staffer, his set-up is a rather unique one, with a ...

The TOUR Championship is a showcase of the season’s top players, and on Wednesday new technology from Titleist will also be on display. Titleist’s Radar Capture Technology will drive a new preview ...