IN A WINE SHOP filled with hundreds, perhaps even thousands, of potentially desirable options, how does one decide which bottle to buy? Some customers might turn to a staff member for advice, while ...

Don’t believe everything you read. As a matter of fact, stop reading this right now or you could be subject to the persuasion of the published word. However, if you find comfort or guidance from ...

In delivering the optimal shopper experience, retailers are recommended to provide consumers with in-depth information about all their products. However, in most grocery stores, the employees are not ...

Points of Sale is an occasional column that shares bookselling tips and ideas from booksellers for booksellers. “Independent bookstores that are doing well are all doing books and something else,” ...

"Shelf-talker" is a term used to describe a small sign that conveys information about a product someone wants to sell you. They’re not found on shoe-store racks, department store shelves or even in ...